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商品編號： 9-395-017 出版日期： 1994/12/27 作者姓名： Bartlett, Christopher A.;Mohammed, Afroze 商品類別： General management 商品規格： 19p 再版日期： 1999/05/28 地域： United States 產業： 個案年度： 1992 - 1992
商品敘述：
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager''s concerns about the need for discipline and control, setting up a tension that is focused on the launch decision.
涵蓋領域：
Entrepreneurial business strategy;Strategy execution;Innovation;Manufacturing processes;Organizational culture;Product development;Management skills
相關資料：
Video Supplement, (9-395-513), 14p, by Christopher A. Bartlett;Case Teaching Note, (5-398-094), 11p, by Christopher A. Bartlett
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